The UK video-on-demand market has exploded this year – with every British broadcaster, BBC, ITV, Channel 4 and Five all upping their own web TV game as well beginning to sign aggregation deals. Channel 4 became the first broadcaster around the world to sign full-length content deal with YouTube, and a similar deal then ensued with Five. A UK version of Hulu is still rumoured to launch, with an ITV deal in the offing, and will face increased competition from MSN Video, Arqiva’s SeeSaw and Blinkbox.
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